Become an Innovation Facilitator!

Get the
Sprinting,
Brainstorming
and Prototyping Training

you need to lead your organization's innovation initiatives.

Free Course!

THE INSIDE SCOOP ON BRAINSTORM FACILITATION

This course is for you if you're wondering what it takes to be a great brainstorming facilitator.  In this class you'll learn:

  • If you share any of the same special qualities that make other brainstorming facilitators so successful.

  • What great facilitators do to ensure smooth-running meetings.

  • What due diligence you'll need to do if you want outstanding meeting results.

  • The 3 common mistakes new facilitators make and how you can avoid them.

Hi! I'm Linda DuChene.

I've been helping companies improve their organization's creative thinking and innovation capabilities for over 20 years -- and nothing jazzes me more than helping people build their business by generating awesome new ideas for products, services and experiences.

Now I'm putting all those years of experience into training programs that will give you the confidence to lead fun and productive innovation sessions of your own.

Sprinting vs. Brainstorming

What's the Difference?

 
 
 
 

Sprinting... 
was developed by Jake Knapp, John Zeratsky and Braden Kowitz from Google Ventures. They wrote "Sprint. How To Solve Big Problems And Test New Ideas In Just Five Days". In it they lay out a process that takes you from identifying the problem to testing a prototyped solution with consumers in just one week. It's all about getting a new idea out there quickly (albeit roughly), testing it and continually refining it as you go. Monday you Map out a path forward. Tuesday you Sketch up some ideas. Wednesday you decide on the best solutions to move forward with. Thursday is for developing a prototype and Friday is for beta testing with consumers. Repeat until satisfied.

Brainstorming...
was first developed by Alex Osborn to help advertising agency people think more creatively.  Because of its 1950 Mad Men origins, its purpose was focused on generating creative ideas for ad campaigns. Today, brainstorming has wider applications and is often referred to as the ideation phase of the innovation process. Or sometimes "the fuzzy front end".  Over the years the brainstorming process has become more refined and augmented with hundreds of creative thinking tools to help spur more creative insights.

When should I use which? 

Use Sprinting when...
you need fast answers to really big problems...problems that are almost so big, you don't know where to begin and everyone's pretty frustrated... or when you need to get something out there fast. If you don't already have extensive consumer research or a well defined marketing strategy to use as a starting point, a Design Sprint can get the ball rolling for you. Plus, consumer testing a prototype first, helps minimize risk and save you time and capital.

Use Brainstorming when... 
you have been able to identify a specific problem and you already have a pretty good idea of what your customer wants/needs. Brainstorming is a deep dive into the creative psyche, and it can be hard work to get there sometimes, but the use of creative thinking tools will lead you to ideas that lie beyond the first, obvious top-of-mind solutions.  

Can they be used together?

YES!

How Does Design Thinking Fit In?

 

Design thinking is the theory/ philosophy, design sprint is the execution. how to apply DT to produce your innovative product.

Get the Creative Coaching Skills
you need to help your team become an innovative powerhouse!

Build Teams That Will:

Gain more creative confidence

Deliver more breakthrough thinking

Work more collaboratively

Develop a stronger rapport

 

FIND OUT WHAT IT TAKES TO BE A GREAT BRAINSTORMING FACILITATOR

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Jack Scheible, EVP, Global Director of CX/CRM at MRM//McCann

"Linda has delivered for me consistently, professionally and with great results for our clients. I've called Linda over the years when I need a to bring a group of people together to consensus, or to create a vision or potential pathways for their organizations. Linda is highly motivated, punctual, creative and always brings something new to the table to help you reach your goals."
 
Cindy Turcot, COO, Gardener’s Supply Company
"Thanks for your help Linda - I feel much better - what seemed overwhelming and unclear a few days ago is taking form and I can see our way through to the end!"
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JWT Advertising Had This To Say...

"Linda recently facilitated a series of seven marketing meetings with our client, the Ford Motor Company.  The results were spectacular as we were able to manage many top decision makers in a finite amount of time and come away with a new marketing strategy that everyone could live with."  - P.H., Brand Account Supervisor
"... really helped keep the process simple and organized, resulting in the best solid thinking." - - M.K., Brand Management Supervisor
"...she facilitated a meeting that greatly accelerated our ability to develop big, business building ideas for our clients." - D.L., Executive Management Director

Free Course!

THE INSIDE SCOOP ON BRAINSTORM FACILITATION

This course is for you if you're wondering what it takes to be a great brainstorming facilitator.  In this class you'll learn:

  • If you share any of the same special qualities that make other brainstorming facilitators so successful.

  • What great facilitators do to ensure smooth-running meetings.

  • What due diligence you'll need to do if you want outstanding meeting results.

  • The 3 common mistakes new facilitators make and how you can avoid them.

We use a variety of brainstorming and design thinking methods and tools to generate innovative solutions that also purposely foster collaboration at every stage.